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SENIOR PRODUCT DESIGNER

Most enterprise software looks like nobody cared. That’s a choice.

Five years across enterprise platforms, consumer products, and brand design.
Currently senior product designer at Asper.

  • BENGALURU, INDIA
01

Evolving a promotional planning platform for enterprise scale

  • B2B SaaS
  • Enterprise platform
  • 2024–Present
83% weekly retention
70 active users across 928 sessions
Trade promo excellenceCategory · 2026
Calendar viewMetric viewFilterOptimise plan
EventPromoJanFebMarAprMayJun
EV_01_MERCHPR_01_MERCH
EV_02_SCAN_MDFPR_02_MDF
EV_03_EDLPPR_03_EDLP
EV_01_MERCHPR_01_MERCH
EV_04_BOGOPR_04_BOGO
EV_05_SCAN_MDFPR_05_MDF
EV_01_MERCHPR_01_MERCH
EV_03_EDLPPR_03_EDLP
EV_02_SCAN_MDFPR_02_MDF
50 of 20,000 recordsMerchandisingEDLPSM‑MDFSpend 15,000 / 20,000
03

An analytical layer that makes a pricing simulation legible

  • B2B SaaS
  • Analytics
  • 2024

Running the simulation was the job. Reading the result was the part the tool never helped with.

Simulation analyticsAnalytics report 21
Scenario analyticsScenario comparisonExport
Net sales VMC
24,500
+2% · 23,000
FOB sales
24,500
+2% · 23,000
FOB sales VMC
24,500
+2% · 23,000
Net FOB sales
24,500
+2% · 23,000
NTPR sales
24,500
+2% · 23,000
Change analyticsCategory movementRegion analyticsPositiveNegative
60M20M0.00-20M-60M
NorthfieldBraevaleKestrel GroupHaldenSorrel BrosMarchmont

Where the eye got trained.

From the people I worked with.

  • Almost all of the RGM tools designs today have a bit of Tanmoy in them! Have loved to see him grow and get better at his craft over the years and look forward to see a lot more of Tanmoy in the RGM of the future!
    Sunil RanganathanSenior Director, Product · Asper
  • It is a pleasure to see you in action, be it effortlessly spearheading the Design language for the company (which is a big task!) or putting your best efforts in adding beauty to mundane screens. Your personal value of ‘Delivering on time and in high quality’, I think, will become your most valued asset. Stay hungry, stay foolish. Mr. Dependable!
    Harrangad BhallaDirector, Product · Asper
  • Dear Tanmoy, Thank you for demonstrating the value of BoldMindset. It’s great to see you taking risks and stepping out of your comfort zone. Thank you for being an inspiration to others. Thanks for showing the BOLD move on the Brand Identity creation. Sincerely, Your Colleague
    Nishanth AryaLead Product Designer · Asper

You know where to find me.

Email mehello@tanmoyroy.com